Ahead of their highly anticipated set at our NoiseTrade Day Party on Wednesday, March 18 @ The Blackheart, we interviewed the talented Swedes of Amason to get their perspective on SXSW.
Gustav Ejstes: I'm personally not a big fan of big city festivals. There's too much going on at the same time and it's crazy crowded. But since we've got the chance to play these particular cool spots and parties it's going to be a damn lot of fun.
NT: To those who have been to SXSW before (either playing or just attending), do you have any favorite SXSW memories?
Ejstes: There was a great barbecue place in a parking lot, I can't remember what it’s called. There was a 600 meter long line, but worth waiting for!
NT: Are you altering your normal setlist/show in any way for the SXSW audience?
Ejstes: We try to alter our set before every show depending on what crowd, weather, birthdays, etc.
NT: Although you guys just released your debut album Sky City in January, you've all been (or are still in) a variety of other bands. What goes into making Amason a unique experience for you?
Ejstes: So far, it’s been fun just hanging out and playing. We haven’t been in any serious arguments yet. It's like we're in a "still dating, going to meet her parents next weekend" kind of thing.
NT: You're music video for "Duvan" is easily one of the most interesting videos I've seen in years. Where'd the concept come from and how hard was it to create the stunning mixture of animated/live action visuals?
Ejstes: The video and all our artwork is made by our very beloved friend Tobias Centerwall. He is a wizard and we find his work very much as an extension of our music and vice versa.